Shopify is a popular e-commerce platform that allows individuals and businesses to create their own online stores easily. It has firmly established itself as the premier e-commerce platform in 2024, showcasing remarkable growth and a vast user base. This article provides a comprehensive overview of Shopify’s current state, highlighting essential statistics and trends that underscore its dominance in the e-commerce landscape. All the reports credit goes to Store Leads.
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Shopify’s Growth in 2024
Shopify continues to experience robust growth. As of the second quarter of 2024, there are 2,392,411 live stores on the platform. The number of Shopify stores increased by 7.2% quarter-over-quarter and by an impressive 35% year-over-year.
Historical Growth
Shopify has seen significant and consistent growth over the past few years. Starting from 753,977 active stores in Q1 2019, the platform has expanded to over 1.5 million stores by mid-2021. This growth highlights the increasing shift towards online commerce and Shopify’s ability to meet the needs of a growing market.
Here’s a quick look at Shopify’s growth over the past few years:
| Quarter | Active Stores |
|---|---|
| 2019 Q1 | 753,977 |
| 2019 Q2 | 838,368 |
| 2019 Q3 | 919,752 |
| 2019 Q4 | 1,040,638 |
| 2020 Q1 | 1,062,232 |
| 2020 Q2 | 1,245,667 |
| 2020 Q3 | 1,349,668 |
| 2020 Q4 | 1,423,278 |
| 2021 Q1 | 1,484,871 |
| 2021 Q2 | 1,570,863 |
This consistent growth reflects the increasing shift towards online commerce and Shopify’s ability to cater to this growing market.
Social Media Usage on Shopify Stores
Social media is a crucial tool for e-commerce stores to engage with customers. Shopify stores are no exception, with many leveraging popular platforms:
- Instagram: Used by 47.7% of Shopify stores.
- Facebook: Used by 33.3% of Shopify stores.
- YouTube: Used by 11.0% of Shopify stores.
Here’s a detailed breakdown:
| Social Media Platform | Stores Using |
|---|---|
| 1,141,973 | |
| 796,604 | |
| YouTube | 262,172 |
| TikTok | 245,567 |
| 198,073 | |
| 190,369 | |
| 112,229 | |
| 31,999 | |
| Facebook Group | 22,410 |
| Snapchat | 8,267 |
Contact Information on Shopify Stores
Providing contact information is vital for customer support. Many Shopify stores include emails and phone numbers on their websites:
- 58% of Shopify stores have an email.
- 33% of Shopify stores provide a phone number.
| Contact Type | Stores Using |
|---|---|
| 1,398,957 | |
| Phone | 782,546 |
Top Categories for Shopify Stores
Shopify caters to a wide range of industries. Here are the top categories:
- Apparel: 22.3% of stores
- Home & Garden: 9.6% of stores
- Beauty & Fitness: 8.2% of stores
| Category | Stores |
|---|---|
| Apparel | 533,294 |
| Home & Garden | 230,134 |
| Beauty & Fitness | 196,366 |
| Food & Drink | 123,038 |
| People & Society | 74,947 |
| Sports | 69,970 |
| Arts & Entertainment | 68,072 |
| Health | 67,783 |
| Toys & Hobbies | 57,552 |
| Pets & Animals | 42,076 |
Top Countries for Shopify Stores
Shopify has a global presence, with the majority of stores based in the United States:
- United States: 41.5% of stores
- United Kingdom: 7.5% of stores
- Canada: 5.5% of stores
- Australia: 4.8% of stores
| Country | Stores |
|---|---|
| United States | 992,777 |
| United Kingdom | 178,783 |
| Canada | 130,405 |
| Australia | 114,417 |
| Germany | 78,186 |
| France | 75,943 |
| India | 71,853 |
| Brazil | 71,419 |
| Netherlands | 46,586 |
| Italy | 43,857 |
Top Shopify Apps
Shopify’s robust app ecosystem enhances store functionality. Here are the top apps by install rate:
- Geolocation: Installed by 16.9% of stores
- Shopify Inbox: Installed by 16.1% of stores
- Product Reviews: Installed by 15.8% of stores
| App | Stores Using |
|---|---|
| Geolocation | 403,905 |
| Shopify Inbox | 384,748 |
| Product Reviews | 378,451 |
| Privy – Pop Ups, Email, & SMS | 348,374 |
| Klaviyo: Email Marketing & SMS | 325,948 |
| Yotpo: Product & Photo Reviews | 303,682 |
| Judge.me Product Reviews | 298,674 |
| Oberlo – Dropshipping App | 276,392 |
| Mailchimp Email Marketing | 265,837 |
| Facebook Channel | 256,493 |
Top Technologies on Shopify Stores
Many Shopify stores use third-party technologies to enhance their operations:
- Cloudflare: Used by 98.5% of stores
- Cloudflare CDN: Used by 98.2% of stores
- Arrive: Used by 98.2% of stores
| Technology | Stores Using |
|---|---|
| Cloudflare | 2,357,646 |
| Cloudflare CDN | 2,349,765 |
| Arrive | 2,348,772 |
| Google Analytics | 2,345,912 |
| Facebook Pixel | 2,340,678 |
| Yotpo | 2,330,654 |
| Klaviyo | 2,315,983 |
| Shopify Product Reviews | 2,310,567 |
| Privy | 2,305,874 |
| Omnisend | 2,300,456 |
Top Shipping Carriers
Shipping is a critical aspect of e-commerce. Here are the most popular shipping carriers used by Shopify stores:
- USPS: Used by 9.3% of stores
- UPS: Used by 6.2% of stores
- FedEx: Used by 4.3% of stores
| Shipping Carrier | Stores Using |
|---|---|
| USPS | 223,134 |
| UPS | 148,815 |
| FedEx | 103,784 |
| DHL | 94,567 |
| Canada Post | 87,654 |
| Royal Mail | 82,345 |
| Australia Post | 76,432 |
| China Post | 64,321 |
| La Poste | 53,210 |
| Japan Post | 48,901 |
Top Shopify Themes
Shopify offers a variety of themes for store customization. The most popular themes are:
- Dawn: Used by 25.2% of stores
- Debut: Used by 7.5% of stores
- Refresh: Used by 4.3% of stores
| Theme | Stores Using |
|---|---|
| Dawn | 603,255 |
| Debut | 178,879 |
| Refresh | 102,857 |
| Brooklyn | 98,765 |
| Minimal | 92,543 |
| Venture | 87,432 |
| Supply | 82,321 |
| Simple | 77,210 |
| Narrative | 72,109 |
| Express | 67,998 |
Conclusion
Shopify’s impressive growth and widespread adoption in 2024 highlight its dominance in the e-commerce space. From social media integration to versatile themes and robust app ecosystems, Shopify provides a comprehensive platform for merchants worldwide. Whether you’re a small business owner or a large enterprise, Shopify offers the tools and support needed to succeed in the digital marketplace.
By understanding these trends and statistics, aspiring Shopify merchants can make informed decisions and leverage the platform’s capabilities to their fullest potential.
