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Top 24 Email Marketing Apps for Shopify Stores in 2026

Build lasting customer relationships with the best Shopify email marketing apps. Create branded newsletters, set up automated welcome series, post-purchase flows, and win-back campaigns. Segment your audience and personalize content based on purchase history.

Email delivers the highest ROI of any marketing channel. Use with cart recovery apps for checkout follow-ups, popup tools to grow your list, and SMS marketing for an omnichannel approach.

Top Email Marketing Apps

1

Pop Convert ‑ Pop Ups, Banners

4.9

Use popups and banners to collect emails and phone numbers from visitors and boost sales!

What merchants say: Merchants highly recommend this app for boosting engagement and conversions through effective pop-ups and banners. They appreciate the customizable templates, easy drag-and-drop editor, and features like A/B testing and precise targeting. The app is noted for not slowing down websites and integrates well with Shopify themes. Customer support is also praised for its responsiveness and helpfulness in resolving issues.

8,612 reviews given by store owners

Built for Shopify Free plan Free trial Since 2021
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2

Shopify Flow

4.7

Shopify Flow is your automation and integration platform for ecommerce..

What merchants say: Merchants appreciate this app for its ability to automate repetitive tasks and streamline operations, saving time and enhancing efficiency. It features a user-friendly drag-and-drop editor and various templates, making it easy to set up custom workflows like email automation and VIP client tagging. Its integration with Shopify and reliable handling of large task volumes, along with supportive updates and AI assistance, significantly improve business operations.

7,321 reviews given by store owners

Free plan Since 2017
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3

SendWILL Popup Email Marketing

4.9

SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.

What merchants say: Merchants highly recommend this app for boosting sales and increasing subscriber numbers through features like exit-intent popups and discount offers. It's praised for its user-friendly interface, easy setup, and extensive customization options. The smooth Shopify integration and reliable performance are notable, along with exceptional customer support that quickly resolves issues. Key features also include email capture and customizable popup timings to reduce cart abandonment and enhance email sign-ups.

7,128 reviews given by store owners

Built for Shopify Free plan Since 2022
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4

Privy ‑ Email, SMS & Pop Ups

4.5

Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.

What merchants say: Merchants highly recommend this app for its effective pop-ups, email marketing, and SMS features that boost email sign-ups and sales. They value its easy Shopify integration, user-friendly customization, and scalability for all business sizes. The responsive customer support and educational resources are also praised for enhancing marketing strategies.

4,186 reviews given by store owners

Since 2015
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5

Shopify Messaging

4.7

Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

What merchants say: Merchants highly value this app for its ability to boost traffic and customer engagement through cost-effective email campaigns. Its intuitive interface allows easy creation and customization of emails, integrated seamlessly with Shopify. Features like segmentation, automation, and product discounts are appreciated, though some desire more template variety and advanced analytics. Reliable deliverability and consistent branding across devices are noted benefits, with generally adequate support.

3,187 reviews given by store owners

Free plan Since 2020
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6

Omnisend Email Marketing & SMS

4.7

Create email marketing campaigns. Use popups to get more emails and sell to more people.

What merchants say: Merchants highly recommend this app for boosting sales and conversions with features like automated welcome emails and cart recovery. They appreciate its user-friendly interface, including a drag-and-drop email builder and effective segmentation tools. Seamless Shopify integration enhances customer data management. The responsive, 24/7 customer support is noted for its personalized assistance. Regular updates keep the platform reliable for dynamic e-commerce needs.

2,932 reviews given by store owners

Built for Shopify Free plan Since 2014
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7

Klaviyo: Email Marketing & SMS

4.6

AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

What merchants say: Merchants appreciate this app for its seamless Shopify integration, enhancing email campaign management and targeted promotions. It features robust automation for abandoned carts and follow-ups, advanced segmentation for effective campaigns, and insightful analytics. The drag-and-drop editor is generally easy to use, and customer support is responsive with live chat. Educational resources are helpful, and the app supports scalable business growth by boosting customer engagement and sales.

2,568 reviews given by store owners

Free plan Since 2012
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8

Yotpo: Email Marketing & SMS

4.7

Boost engagement and drive more revenue with targeted email marketing and SMS.

What merchants say: Merchants highly value this app for its comprehensive features including seamless Shopify integration, advanced automation, and AI-driven recommendations. It excels in managing abandoned carts, SMS marketing, and post-purchase flows. The user-friendly interface and exceptional customer support are frequently praised, enhancing ease of use and issue resolution. Merchants note its reliability and significant impact on customer engagement and marketing effectiveness.

2,509 reviews given by store owners

Free plan Since 2015
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9

AfterShip Email Marketing,SMS

4.8

All-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.

What merchants say: Merchants highly recommend this app for boosting customer engagement, sales, and conversion rates through its comprehensive features like email automation, segmentation, SMS marketing, customizable pop-ups, and detailed reporting. It's praised for its user-friendly interface, ease of setup, and smooth performance. The customer support is also highlighted as quick and helpful, making it a valuable tool for enhancing marketing efforts.

2,057 reviews given by store owners

Free plan Free trial Since 2019
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10

Brevo PushOwl: Email,Push,SMS

4.8

Grow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing

What merchants say: Merchants highly recommend this app for its intuitive email marketing and automation platform, praising its user-friendly design, including a pop-up wheel spinner, and robust automation features. They appreciate the cost-effective pricing model based on sends rather than subscriber count, ideal for small businesses. The app is noted for its smooth performance and reliable customer support, which provides quick and effective solutions.

1,756 reviews given by store owners

Free plan Since 2017
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11

TrustWILL Product Reviews

4.9

TrustWILL(formerly Trustoo): collect photo&video reviews, engage customers, and build brand trust.

What merchants say: Merchants highly recommend this app for its robust features that enhance both merchant and customer experiences. It effectively collects and displays reviews, boosting sales and simplifying operations with automated review requests and photo review imports. The customization options and multilingual support cater to diverse customers, with an attractive review widget. The app is reliable, integrates smoothly, and is supported by a responsive team.

1,455 reviews given by store owners

Built for Shopify Free plan Free trial Since 2022
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12

ONE: AI, Pop Up, SMS Marketing

4.9

AI-powered customer platform: Recover abandoned carts. Drive sales, AOV, loyalty & subscriber growth

What merchants say: Merchants highly recommend this app for its exceptional customer support, noting quick responses even during peak times. They appreciate its easy-to-use interface, effective email and SMS marketing tools, and customizable features like pop-ups that enhance customer engagement and sales. The app's integration with Shopify and additional features like upsell and cross-sell options are also praised. Merchants find it cost-effective, benefiting from both free and paid plans.

1,008 reviews given by store owners

Free plan Free trial Since 2019
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13

Reputon Customer Reviews

4.9

Send emails asking for reviews on Google, Trustpilot, Facebook & other. Redirect negative feedback.

What merchants say: Merchants appreciate this app for its straightforward setup and user-friendly interface, which simplifies collecting customer feedback on platforms like Google and Facebook. It boosts online reputation and customer satisfaction by automating feedback requests and managing negative reviews proactively. The responsive support and continuous updates add value, particularly for small businesses, by increasing email open rates and preventing unfair negative reviews, enhancing business conversions and trust.

966 reviews given by store owners

Built for Shopify Free plan Since 2018
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14

Mailchimp Email SMS Marketing

4.7

Drive sales with AI-powered marketing and automation built for e-commerce

What merchants say: Merchants highly praise the seamless Shopify integration and marketing enhancements, valuing features like automated drip campaigns, lead generation forms, and automatic syncing of order data and new subscribers. They appreciate the intuitive design, robust email customization, and SMS marketing tools for effective customer engagement. The performance is well-regarded, and the customer support team is consistently praised for their proactive and effective issue resolution.

960 reviews given by store owners

Free plan Since 2018
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15

Avada Email Marketing

4.8

Follow up and convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp.

835 reviews given by store owners

Free plan Since 2020
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16

Amp Back in Stock | PreOrder

4.8

Capture Sales with Back in Stock Alerts and Preorder Options that Notify Customers on Restock alerts

What merchants say: Merchants highly value this app for its ability to notify customers when out-of-stock items are available again, boosting sales and aiding in inventory management. It offers customizable email and SMS notifications and integrates seamlessly with Shopify, providing detailed reports on notification effectiveness. Merchants appreciate the reliable performance, responsive support, and continuous improvements based on feedback, noting a significant return on investment and enhanced customer service efficiency.

786 reviews given by store owners

Free plan Free trial Since 2011
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17

Seguno Email Marketing

4.8

Email that seamlessly integrates with your store. Create and automate targeted, on-brand emails.

What merchants say: Merchants highly recommend this app for enhancing email marketing within Shopify, praising its seamless integration and easy management of campaigns and automations like welcome series and abandoned cart reminders. They appreciate the intuitive interface, customizable templates, and responsive support team that assists with technical issues and strategic advice. It's noted for improving email deliverability, click-through rates, and conversions, making it a valuable tool for e-commerce marketing strategies.

674 reviews given by store owners

Built for Shopify Free plan Free trial Since 2018
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18

Orderly Emails ‑ Templates

4.7

Customizable, branded email templates for your store. Upgrade your email marketing & order emails.

What merchants say: Merchants appreciate this app for its professional, branded email templates that enhance customer communication and maintain brand consistency. They value the one-time purchase cost over subscription models and find the interface user-friendly for customizing templates with features like social media links. The app integrates smoothly with Shopify, offers reliable performance, and the support team is noted for their quick and efficient response to queries and custom requests.

605 reviews given by store owners

Built for Shopify Free plan Since 2016
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19

Amplified Email & Abandon Cart

4.5

Increase sales with engaging Email & SMS campaigns, pre-built automations, and popups and smart bars

What merchants say: Merchants highly praise this app for boosting sales and improving cart recovery rates, noting increases from about 5-6% to 15%. Its features, including push notifications, automation, and up to four reminder emails, enhance the shopping experience and revenue. Additions like the "Add to Cart Popup" and Persistent Shopping Cart are valued for boosting sales conversions. The app is also noted for its ease of use and responsive customer support.

572 reviews given by store owners

Built for Shopify Free plan Since 2016
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20

Shopify Forms

4.3

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

What merchants say: Merchants appreciate this app for its user-friendly interface and ease of setup, ideal for basic functions like email collection and newsletter signups. While customization is limited, it supports custom meta fields and multiple form types, such as pop-up and in-line, enhancing versatility. The forms integrate well visually with websites, and its free price point adds significant value for those needing basic form-building capabilities.

544 reviews given by store owners

Built for Shopify Free plan Since 2022
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21

Swym Back in Stock Alerts

4.7

Send Email/SMS alerts for back in stock products. Create preorder/restock lists to drive revenue.

What merchants say: Merchants highly recommend this app for boosting sales and customer retention through effective "Back in Stock" notifications. It captures customer emails and aids in inventory management, with easy setup and seamless integration with tools like Klaviyo. The customizable notifications, reliable automation, and responsive customer support, which offers quick custom modifications, are particularly praised. This app is valued for enhancing customer engagement and increasing sales.

443 reviews given by store owners

Free trial Since 2016
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22

Wishlist Hero

4.7

Boost Conversions with Personalized Wishlist Reminders

What merchants say: Merchants appreciate this app for its wishlist creation feature that enhances customer experience and boosts sales. It integrates smoothly with Shopify, offering easy customization and appealing design. The app includes valuable features like email alerts for price changes and low stock, even in free plans. It performs well across devices, with customer support praised for quick and effective responses, often within 24 hours.

376 reviews given by store owners

Built for Shopify Free plan Free trial Since 2019
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23

SmartrMail Email & SMS

4.6

Drive retention with AI-powered email & SMS automation flows and One Click AI Created Newsletters.

What merchants say: Merchants highly recommend this app for boosting sales and conversions through automated product recommendations and abandoned cart emails. It features a user-friendly interface, customizable templates, and smart segmentation. The integration with Shopify is seamless, syncing customer lists and orders effortlessly. Merchants also praise the exceptional customer support and find the app cost-effective, with a free plan available, despite some limitations.

294 reviews given by store owners

Built for Shopify Free plan Free trial Since 2013
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24

Mailchimp Forms: Capture Leads

4.4

We enable merchants to collect leads using popup forms & to integrate with their Mailchimp accounts.

What merchants say: Merchants highly praise this app for its lead capture and email list management capabilities. They appreciate its customizable email widgets, pop-ups, and form tools, noting easy integration with Mailchimp and other services. The user-friendly interface and simple setup are ideal for e-commerce beginners. Merchants also commend the app's reliable performance and responsive customer support.

289 reviews given by store owners

Free plan Free trial Since 2015
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