Overview
TiXel: Multi Pixel Installer helps you track advertising events across your Shopify store, including your product catalog and user-generated content (UGC). This app is designed for store owners who want to improve their ad targeting and measure the effectiveness of their campaigns. By installing multiple pixels, TiXel allows you to create audience segments and retarget effectively, ultimately leading to better ad performance and increased sales.
Key Features
- Audience Segments: Helps you create specific audience segments based on customer behavior and demographics, allowing for more targeted ad campaigns.
- Lookalike Audiences: Enables you to find new customers who are similar to your existing ones, expanding your reach and improving conversion rates.
- Custom Audiences: Allows you to build custom audiences based on various criteria, such as product category, keywords, and location, for highly personalized ad targeting.
- AI Targeting: Helps you use AI-powered targeting to identify high-potential customers and optimize your ad spend.
- Retargeting: Enables you to re-engage with customers who have previously interacted with your store, increasing the likelihood of a purchase.
- Event-Based Tracking: Helps you track specific events on your store, such as product views and add-to-carts, providing valuable data for ad optimization.
Seamless Integrations
- Checkout: Integrates with the Shopify checkout process to track conversions and attribute sales to specific ad campaigns.
- Web Pixel API: Works with the Web Pixel API to provide accurate and reliable tracking of website events.
- Events API: Connects with the Events API to send event data to advertising platforms for enhanced targeting and reporting.
- Server Side Tracking: Supports server-side tracking for improved data accuracy and privacy compliance.
